Privacy Policy
1. Introduction
At markfishermp.com (“we,” “our,” or “us”), your privacy is of paramount importance. We are fully committed to protecting the personal data of all users who interact with our website, and we handle personal information with utmost transparency, confidentiality, and integrity. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data in accordance with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of markfishermp.com, regardless of location. We act as the “Data Controller” for the purposes of the GDPR, meaning we determine the purposes and means of processing your personal data. For California residents, we are the “Business” under the CCPA. By using this website, you agree to the terms of this Privacy Policy.
3. Categories of Data Processed
We collect and process the following categories of personal data:
a. Usage Data
Includes information such as IP addresses, browser type, browser version, pages visited, the time and date of visit, session duration, and other diagnostic data collected automatically through interactions with the site.
b. Account Data
Includes your name, physical address, email address, telephone number, and any credentials used to access secure areas of the website.
c. Profile Data
Includes your user preferences, order history, behavioral data, and preferences expressed while navigating or interacting with markfishermp.com.
d. Communication Data
Includes all communications between you and us, such as support requests, inquiries, contact forms, and records of such correspondence.
e. Technical Data
Includes information such as the device type, operating system, IP configurations, time zone settings, mobile operating system, and platform details.
f. Transaction Data
Includes information relating to purchases or transactions made through the website, including payment card details (processed securely via third-party processors), billing and shipping addresses.
g. Preference Data
Includes your consent preferences for marketing communications and information relating to your expressed interests in certain topics, products, events, or services.
4. Legal Bases for Processing Personal Data
We process your personal data under the following legal grounds, as allowed under the GDPR:
– Consent: Where you have given permission for specific processing, including marketing emails or cookies not strictly necessary for site functionality.
– Contractual Necessity: Where data processing is required to perform obligations under a contract with you—e.g., to manage purchases or supply requested services.
– Legal Obligation: When data processing is required by applicable law.
– Legitimate Interests: Where processing is necessary to fulfill our legitimate interest in improving our website, enhancing user experience, and securing our platform, provided such interests are not overridden by your rights and freedoms.
5. Your Rights
Depending on your jurisdiction and applicable law, you may have the following rights regarding your personal data:
– Right of Access: To know what personal data we hold about you.
– Right of Rectification: To correct any inaccurate or incomplete personal data.
– Right of Erasure: To request that we delete your data, subject to legal obligations.
– Right to Restrict Processing: To limit how we use your personal data under certain conditions.
– Right to Data Portability: To obtain and reuse your data across different services.
– Right to Object: To object to processing based on legitimate interests or direct marketing.
– Right Not to Be Subject to Automated Decision-Making: We do not use automated decisions with legal or similarly significant effects.
To exercise these rights, please contact us at [email protected].
6. Security Measures
We implement a comprehensive array of technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction, including but not limited to:
– End-to-end encryption of data in transit and at rest.
– Role-based access control and secure authentication mechanisms.
– Regular data backups and integrity checks.
– Ongoing staff training in privacy and data security protocols.
7. International Data Transfers
Where personal data is transferred from the European Economic Area (EEA), the United Kingdom, or other jurisdictions to countries outside of those regions, we ensure that such transfers are protected using appropriate safeguards. These may include the European Commission’s Standard Contractual Clauses or equivalent mechanisms, ensuring your data is afforded a level of protection consistent with applicable data protection laws.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Generally, our retention periods are as follows:
– Account and Profile Data: Retained while the account remains active and a reasonable period thereafter to fulfill legal obligations or enforce rights.
– Transaction Data: Retained for financial recordkeeping for up to seven years or as legally mandated.
– Communication Data: Retained for up to two years for case resolution and service improvement.
– Technical and Usage Data: Stored anonymously or aggregated when possible; otherwise retained for up to one year.
9. Cookie Policy
Our website uses cookies and similar tracking technologies for the following purposes:
– Essential Cookies: Necessary for the operation of our website (e.g., to enable login, shopping cart features).
– Functional Cookies: Enhance functionality and personalization (e.g., remembering user preferences).
– Analytics Cookies: Help us understand how visitors interact with markfishermp.com by collecting and reporting information anonymously.
– Performance Cookies: Used to monitor performance and improve site features.
10. Cookie Management and Compliance
When you first visit markfishermp.com, we present a cookie banner requesting your consent for the use of non-essential cookies. You can adjust your cookie preferences at any time through your browser settings or a site-integrated cookie management tool. We fully comply with both GDPR and CCPA requirements with regard to cookie disclosures, opt-in consent (where required), and Do Not Track settings.
11. Children Under 13
markfishermp.com is not directed toward or intended for use by children under the age of 13. We do not knowingly collect personal data from children under the age of 13. If you believe we have inadvertently collected such information, please contact us at [email protected] so we may remove the data promptly.
12. Policy Updates and Notifications
We reserve the right to modify this Privacy Policy as needed to reflect changes in legal requirements, operational practices, or service modifications. Any material changes to the Policy will be communicated via a conspicuous notice on our website or by other means if appropriate under applicable law. Your continued use of the website constitutes consent to the current version of this Policy.
13. Contact Us
Should you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact our Data Protection team at:
We are committed to maintaining full compliance with all applicable privacy laws and ensuring the highest standard of protection for your personal data.
Thank you for trusting markfishermp.com.
