Privacy Policy for markfishermp.com
1. Introduction
At markfishermp.com (“we,” “us,” or “our”), we are firmly committed to safeguarding your personal data and protecting your privacy. We understand the importance of handling your information responsibly and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, use, store, and disclose personal information gathered from visitors, users, and customers of our website.
2. Scope of this Policy and Role as Data Controller
This Privacy Policy applies to all personal information collected through our website, markfishermp.com, and any related communications. For the purposes of the GDPR, markfishermp.com is the “data controller” of your personal data, meaning we determine the means and purposes of processing your personal information. Under the CCPA, we may act as a “business” as defined by applicable California law.
3. Categories of Personal Data We Process
We process the following categories of personal data:
a. Usage Data
Information stored automatically when you interact with our website, including your browser type and version, IP address, pages visited, access times, referring website addresses, and session duration.
b. Account Data
Information you provide by registering or otherwise creating an account with us, such as your name, mailing address, email address, and telephone number.
c. Profile Data
Information related to your preferences, interactions with website content, purchase history, and behavioral patterns.
d. Communication Data
Records of correspondence with us, including support inquiries, contact form submissions, email communications, and remarks submitted via contact features.
e. Technical Data
Details about the devices and technology you use to access our services, such as operating system, hardware specifications, language settings, and mobile device identifiers.
f. Transaction Data
Details of any purchases or transactions made through the website, including payment information, delivery address, and order history. Payment processing is conducted by third-party providers under strict compliance with data protection standards.
g. Preference Data
Your preferences regarding marketing communications, language, user settings, subscription interests, and consent choices related to our services.
4. Legal Bases for Processing Personal Data
Our lawful bases for processing your personal data include:
– Consent: Where you have given informed and explicit consent for specific uses.
– Contractual Necessity: Where processing is required to fulfill a contract with you or to take steps at your request prior to entering into such a contract.
– Legal Obligation: Where we must comply with a legal or regulatory requirement.
– Legitimate Interests: Where we have a legitimate interest in conducting our business and your interests and fundamental rights do not override those interests (e.g., website analytics, service improvement, fraud prevention).
5. Your Data Subject Rights
Subject to applicable law, you have the following rights:
– Right of Access: Obtain confirmation whether your data is being processed, and, if so, access to that data.
– Right to Rectification: Request correction of inaccurate or incomplete personal information.
– Right to Erasure: Request deletion of your personal data, subject to legal exceptions.
– Right to Restriction: Request that we limit processing of your data under certain conditions.
– Right to Data Portability: Receive your personal data in a structured, commonly used and machine-readable format and transfer it to another controller.
– Right to Object: Object at any time to processing based on legitimate interests or direct marketing.
To exercise any of your rights, please contact us at [email protected].
6. Security Measures
We implement a comprehensive set of physical, administrative, and technical safeguards to protect personal information, including but not limited to:
– Data encryption in transit and at rest
– Secure user authentication
– Role-based access controls
– Regular data backups with secure storage
– Staff training in privacy awareness and data protection best practices
7. International Data Transfers
Where your personal data is transferred outside the European Economic Area or the UK, we take steps to ensure an adequate level of data protection, using appropriate mechanisms such as Standard Contractual Clauses approved by the European Commission and compliance with any applicable regional data transfer requirements.
8. Data Retention
We retain personal information only for as long as necessary for the purposes for which it was collected, or as required under applicable law. Retention periods are as follows:
– Usage Data: up to 12 months
– Account Data: retained while the account remains active and up to 6 years following closure
– Profile Data: up to 36 months from last user interaction
– Communication Data: up to 24 months
– Technical Data: up to 12 months
– Transaction Data: retained for 7 years for tax and regulatory purposes
– Preference Data: stored until withdrawn or updated by the user
9. Cookie Policy
We use cookies and similar technologies to enhance your browsing experience, deliver essential site functionalities, and analyze site usage. Types of cookies we use include:
– Essential Cookies: Necessary for website performance and user authentication.
– Functional Cookies: Enable features such as language selection and personalization.
– Analytics Cookies: Collect aggregate data on usage patterns to improve content and services.
– Performance Cookies: Manage site load, responsiveness, and error-handling performance metrics.
10. Cookie Management and Compliance
Upon first visit to markfishermp.com, users are provided with a cookie consent banner. You may manage or withdraw consent at any time through browser settings or our dedicated cookie management tool. Under GDPR and CCPA, users have the right to opt-out of non-essential cookies and may exercise their rights via [email protected] or through the cookie preferences link available on the website.
11. Children’s Privacy
markfishermp.com does not knowingly collect or process personal information from children under 13 years of age. If we become aware of such data being collected without parental consent, we will take immediate steps to delete the information and restrict future collection. Parents or guardians who believe their child has provided us with data may contact us at [email protected].
12. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices. Any changes will be communicated prominently on markfishermp.com. Continued use of the website following such updates constitutes acceptance of the revised Privacy Policy.
13. Contact
If you have any questions, concerns, or wish to exercise your privacy rights, you may contact our Data Protection Officer at:
Email: [email protected]
We are committed to full compliance with applicable privacy regulations, including the GDPR and CCPA. Please reach out to us at the email address above for any privacy-related inquiries or concerns.
